One of the easiest ways to get traffic to your site is through traffic exchanges. But, do these actually work or are they a complete waste of time? I’m going to show you some of the pros and cons of traffic exchanges, and give you some tips on how to use them effectively.
Well firstly, you can get traffic through these services. Most of the traffic from these sites is going to be people interested in internet marketing, so it’s best to use these services when promoting internet marketing related offers.
Of course, the members of these services are doing the same thing you are attempting—trying to get targeted traffic to their sales offer. Therefore, they are not necessarily people interested in purchasing products. Most members of these sites are just quickly scanning your site to build their credits so they can get their site viewed by more people.
Yet, this does not mean you are not getting any traffic of value. Since the members of these sites are a targeted group, primarily internet marketers, you can get valuable sales leads and some conversions through these services.
However, in order to do get some value from these traffic sources, your ad needs to stand out in the crowd. Since these sites are full of sales offers, it’s easy to get buried in the sea of ads. But, if you have an irresistible offer that is impossible to ignore, you can capitalize on these free sources.
Of course, the most important aspect of your ad is going to be your headline. In list builders, like ListJoe.com, your ad will be received through email. Therefore, the ‘subject’ line of the email will be most important, which in this case, will be your ‘headline’.
One tip to making this headline catchy is to use symbols like asterisks and dollar signs, which can capture people’s attention more than plain text. Further, in your brief text, be sure to quickly show what benefit they will receive from clicking on your ad. If it’s a free guide or a business opportunity, be sure to communicate that.
Also, use catchy words like exclusive, revealing, insider secrets, weird, edgy, new age, and other similar words. Words that stimulate interest or evoke emotion are best. You have very little time to capture your prospects attention, so your ad must be powerful.
If you are involved in affiliate marketing, where you sell other peoples products and get 50% or more of the revenue, the product affiliate section will often have advertising material and tips for you. You can use this information to craft your own promotional headline. This will make it easier.
Further, other traffic exchanges show your actual sales page to other members of the service. The best way to effectively use these is by incorporating audio into your site. This auto should automatically start up when someone goes to your site.
Hearing someones actual voice is much better at capturings someones attention then plain text. In this case, your audio acts like a headline so to speak, as it will be what initially captures ones attention.
Once you have your headline, you can go to these free traffic exchanges and test your ad—this is where the real value lies. Since these services are so easy to use and you can get your ad in front of many people, you can quickly test many headlines which will help you craft the most effective ad.
Once you have mastered the perfect ad through testing, you can then bring your promotion to a greater audience or consider paying for traffic through Pay-per-click or other sources.
By testing with traffic exchanges first, you will not only get some initial prospects and conversions, but better yet, you will ensure that your ad works.
If you can get your ad to stand out here, it will stand out anywhere. This is the real secret behind traffic exchanges.
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Category: Site Promotion